The Importance of Social Media Management

The Importance of Social Media Management

In today’s digital age, every business NEEDS an online presence. However, chances are if you’re a business owner, you simply don’t have the time to manage all of these accounts yourself.

Let’s look at some of the social media options you have available to you:

1) Facebook: With over 2 billion active users, if you can get your business in front of just a tiny slice of Facebook’s users then your business will be set. Use Facebook Pages to create a professional presence from which your can run offers, group chats for your customers and provide updates about your business.

2) Instagram: This is the most engaged social media platform in the world. A few well-crafted photos, some clever use of hashtags and a some information filled highlights can go a long way to attracting new customers to your business.

3) Pinterest: Much like Instagram, Pinterest has a very visual appeal. It is essentially a giant creative search engine to which you can provide links to your products and services at the end should people like how you’ve presented it.

4) Twitter: This platform is somewhat a dying medium, but if you’re getting your message and brand out there, it’s still worth updating Twitter, as the people who remain on this platform may turn out to be your ideal consumer.

5) There are so many other social media platforms you can leverage too, including Snapchat, Tumblr and YouTube to name but a few.

So what options do you have a available to you? How should you proceed when it comes to managing your social media output?

1) First thing’s first – decide which platforms best suit your business needs.

2) Create a content creation plan and more importantly stick to it!

3) Consider hiring someone to manage your social media channels for you. This can save you a lot of time and an unnecessary learning curve!

4) Ultimately, don’t be afraid to mix it up. Social media is an ever-changing landscape, what works today may not work tomorrow, so don’t be afraid to chop and change your approach.

So there you have it, a whistle-stop tour of social media management. If you would like any advice regarding how you run your social media or if you’re considering hiring someone to ease your social media burden then please do reach out to via email (steve@stevesdigitalmarketing.com) or the contact form on this website.

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